Now Play This is a festival of experimental game design at Somerset House, showcasing interactive and playful work as part of the London Games Festival.
Initially three days, and expanding to nine in 2019, Now Play This runs every spring across Somerset House’s New Wing, River Terrace and Courtyard. Now Play This brings together artists and designers to explore play and game design centred around a different theme.
Nick Murray is Lead Producer of Now Play This, organising the festival and a programme of satellite events through the year with their production and curatorial team.
Through the festival, Nick has had the opportunity to design and produce large scale interactive work in response to artist’s designs – such as Zach Gage’s Labyrinth – and a suite of bespoke controller interfaces to provide unique play experiences for visiting audiences.